You ask.
Tell SOORT what you need. From clothing, accessories, or electronics to home products. Let us know if you’re looking for repair or rental options.
SOORT uses responsible AI to help you discover sustainable, circular, and high-quality alternatives before buying new.
Whether new, second-hand, rented, or soon repairable, SOORT finds what truly fits you, without endless scrolling.
Smart. Personal. Responsible.
SOORT The AI shopping concierge with the planet in mind.
Tell SOORT what you need. From clothing, accessories, or electronics to home products. Let us know if you’re looking for repair or rental options.
Our AI inspires you with options from the circular economy by default — repair, reuse, rental, or new only when it makes sense.
Every time you shop, you decide how sustainable you want to act. Compare options, check sustainability scores, and pick what truly fits your values.
As a beta tester, you’ll be among the first to experience SOORT’s AI-powered shopping concierge, designed to make sustainable choices easy and inspiring.
Together, we’re shaping the future of responsible AI shopping.
Launch access starts in Q1 2026. Sign up now to get early access!
At SOORT, we’re redefining the way you shop online, making it personal, effortless, and sustainable. Powered by advanced AI technology, SOORT guides you quickly to products that perfectly match your needs, values, and lifestyle. With seamless integration of sustainability insights and trusted recommendations, we’re empowering you to make smarter shopping choices, every day.
Rooted in Switzerland and built with leading global experts, SOORT collaborates closely with prestigious universities and ethical brands worldwide to drive responsible consumption and transparency. Our mission is clear: transform online shopping to make sustainable choices accessible to everyone.
Join us on our journey to a smarter, more sustainable future.
At SOORT, we collaborate with leading institutions such as ETH Zurich, EPFL Lausanne, HSG St. Gallen, Zühlke Engineering, and international research programs to integrate cutting-edge insights into responsible AI development.
SOORT is directly connected to the creators of the new Swiss open-source LLM Apertus and is proudly supported by Innovation Zurich, an initiative of the Canton of Zurich government.
From day one, the EU AI Act and Data Act principles are implemented, unlike most shopping pilots. Transparency about data sources and a minimal, user-centric data collection policy define our approach.
Thousands of circular-economy solutions already exist, and more emerge every week. SOORT gives local and small initiatives the same visibility as global retailers, helping every responsible business be seen.
We enhance product and shop information with verified data from trusted partners such as Good On You and myclimate, ensuring that every recommendation is both accurate and meaningful.
